Meet Mr. Ji. Founder And CEO Of Elephone

We invited an ELEfan to ask ELEphone founder and CEO, Mr. Ji, 5 questions. This is what they learned.

Q: When did you decide to start your career in smartphone industry?
A: I started in 2004. In the beginning, I was exposed to a lot of new but unknown phones. I thought they were doing a great job, so I made a website for cell phone lovers to introduce them. In 2005, when the Chinese mobile phone market was in full bloom, there were many different brands. At that time, I decided to further my career in the mobile phone industry, And established the ELEPHONE brand in 2014.


Q: What did Elephone do in the early years that was important for the brand?
A: Haha, That's a lot, but it doesn't matter, because a lot of things are an attempt, and have a lot of meaning for the development of Elephone. For example, we made a lot of innovations in mobile phone structure and improvement of user experience. Many ideas were rejected in the end, but these attempts were very precious experiences for Elephone and me.


Q: Which model of ELEphone has the best memory for you?
A: The ELEphone P9000. That was the first ELEPHONE smartphone that really made its mark. The phone was completely developed by the ELEPHONE team. It was a milestone for us, The design is still timeless and phone is still good today. It's a design classic.
Q: What else would you like to try in the future
A: Today's mobile phone is so homogeneous that it is difficult to make a breakthrough in hardware, so I want to focus on further improving the user experience.


Q: A lot of the ELEFANS like me really like smartphone, do you have any suggestion for us if we are going to start our career in thesmartphone industry.
A: Anyone wanting to enter the phone industry needs to be passionate about customer satisfaction. The industry is more crowded today than ever so anyone who hopes to disrupt the industry and make a difference needs to have customers service in mind. You would also need to be quite flexible and willing to change direction at a moments notice. Technology moves so quickly that we have to be flexible. It's hard work, but ultimately it is very rewarding.