Coke uses emojis for latest ad campaign
If there is something Coke is good at, it’s their advertising. They are masters at promoting their world-famous drink, and they are adapting to the digital age like no other. Just take a look at their latest ad campaign – they are using emojis (emoticons, or whatever you prefer calling them).
The idea is simple, they use a series of URLs, which include emoticons and post those URL addresses in their ads. When people access them, they are taken to the Puerto Rican Coca Cola website. And yes, this seems to be a Puerto Rico-only campaign.
Opinion: Pretty clever, right? I mean, seeing a URL like this makes you want to access the site. It sparks curiosity.
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